
Everyone’s been there: you apply your makeup, only to have it look dry and cracked by the end of the day. But why does that happen? And more importantly, how can you fix it?
Here are 15 common reasons answering Why Does My Makeup Look Dry And Cracked?
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Why Does My Makeup Look Dry And Cracked: You Have Oily Skin
First thing’s first, your skin might be so oily that the product just won’t stick to it. To resolve this, you could try applying a moisturizing primer before your foundation application.
Why Does My Makeup Look Dry And Cracked:You Don’t Moisturize Enough
Moisturizing is essential to keep the skin soft and smooth. If you neglect this, your foundation could flake off in patches after a while.
Remember you should apply moisturizer before primer in order for the foundation to stick better!
Why Does My Makeup Look Dry And Cracked:The Product Isn’t Right For Your Skin Type
Dry skin doesn’t hold foundation very well, so try opting for a more moisturizing formula.
You can also experiment with different primers to help the product grip your face better before foundation application.
Alternatively, you could try applying blotting powder on top of your foundation before starting out the day—this will soak up some excess oil and keep your makeup looking fresh.
Why Does My Makeup Look Dry And Cracked: Your Brush Is The Wrong Type
Make sure you use a synthetic makeup brush (or sponge) to apply your liquid foundation because it will absorb less product than other brushes.
If you already have one, make sure you wash it regularly with soap and water to remove dirt or bacteria which could cause skin irritation or breakouts along your jawline.

Why Does My Makeup Look Dry And Cracked: Your skin may be dehydrated
Dehydration causes the skin to lose its plumpness and elasticity, which is why your foundation starts flaking off as it can’t cling onto as much product as before.
In order to solve this problem, you should drink more water, but make sure it’s clean water. Most tap water in cities contains fluoride and chlorine, which can dry out your skin.
Why Does My Makeup Look Dry And Cracked: Your skin may not be clean enough
If you don’t wash your face properly before applying makeup, no matter how great the product, it’s going to slide off as soon as any oils accumulate on the surface of your skin.
Wash your face with mild soap and make sure all traces of dirt are gone before applying anything else!

Why Does My Makeup Look Dry And Cracked: Harsh Soaps Or Cleansers Can Dry Out your skin
Keeping your skin moisturized is crucial, and that might mean avoiding harsh soaps or cleansers.
Try using a cleansing milk to gently remove makeup and impurities from the day.
Why Does My Makeup Look Dry And Cracked: Humidifier Or Dehumidifier
Having a humidifier or dehumidifier in your home might help change the humidity levels indoors, which can ultimately affect how well your makeup sticks to your skin.
Try noting any changes after using either of these appliances and see if that helps!
Why Does My Makeup Look Dry And Cracked: You’re Allergic To An Ingredient In your Foundation
You should always patch-test your skin with a small amount of any product, even if it’s hypoallergenic.
You could be allergic to the pigment or perfume in the formula, which means you’ll have to look for something different.
Why Does My Makeup Look Dry And Cracked: Your Moisturizer Is Too Heavy
If you are using a very thick moisturizing cream underneath your foundation, and you’re already having problems applying your makeup, then that might be the problem.
Try using a light moisturizer that won’t clog your pores or make it harder for the makeup to be absorbed.
You can also try mixing different formulas together—for example, mix a little of your heavy enough cream with some sunscreen lotion to create a blend better suited for your skin type.
Why Does My Makeup Look Dry And Cracked: Weather Could Affect Your Makeup
If you’re applying foundation in cold or wet weather, try to refrain from using too much product.
This might also be the reason your skin looks so patchy after a long day—it’s because your pores could have shrunk due to the temperature outside!
Why Does My Makeup Look Dry And Cracked: You May Not Be Applying Your Foundation Properly
If you’re using the wrong brush, the product might not go on evenly and won’t distribute equally along your skin.
Make sure you dot some foundation onto your cheeks and forehead before gently blending it outwards to get a flawless finish that lasts all day long.
Why Does My Makeup Look Dry And Cracked: Hot Showers
If you take a lot of hot showers, try to wash your face with lukewarm water rather than warm or hot.
This is because the heat from the shower can cause pores to open up and release natural oils onto your skin, which makes it easier for makeup products to come off
Why Does My Makeup Look Dry And Cracked: You May Not Be Storing Your Foundation Properly
Most foundations contain water, which can evaporate over time and make the product even less effective.
Make sure you close the lid tightly after use to preserve your foundation for as long as possible.
Why Does My Makeup Look Dry And Cracked: You May Not Be Applying Sunscreen Properly
Make sure you apply sunscreen on top of your moisturizer or primer before layering your foundation on top.
Otherwise, your skin will remain slightly tacky or shiny for hours afterward because the sunscreen won’t have had time to set properly!
Why Does My Makeup Look Dry And Cracked: Conclusion
I know how frustrating it can be to put on makeup and have your face feel dry or maybe even look cracked. It’s like you’re doing all this work for nothing!
But don’t worry, these easy fixes mentioned above it will make the whole process a lot more enjoyable. You’ll never want to skip out on making yourself up again once you see these solutions in action.
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